Wren Peters
I bring a pragmatic approach to complex problems by prioritizing impact, reducing risk, and continuous learning to balance user needs with business goals.
Testimonials
"Her deliveries were always very well executed, on time and flawless."
"Wren is one of those rare designers you never forget working with, for all the right reasons."
"[Wren] is open to new ideas and pivots, focused on the end goal of delivering the best for our customers."
About
I bring a pragmatic approach to complex problems by prioritizing impact, reducing risk, and continuous learning to balance user needs with business goals.
Over the past 7 years, I've led product design for B2B and B2C experiences for growth-stage companies. My qualifications in engineering and a background in academic research and teaching enable me to approach ambiguous problems with a strategic, technical, and highly collaborative approach.
What fulfills me most is empowering others to do their best work.
Offline I enjoy hiking, volunteering, photography, and being a steward of my beautiful backyard in British Columbia.